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About Us

Your Local Bike Shop

Here at Bicycle Center, we are a family-friendly bike shop. Whether you are a seasoned pro purchasing a high performance bike or you are getting your child's first bike ever, you will receive the same friendly and low pressure service. We are passionate about cycling and we want to get you on the best bike possible for your needs and budget.

The Bicycle Center is regarded by cyclists as one of the best bike shops in the whole country. This has been acknowledged by the National Bicycle Dealers Association of America, who have named us a top 100 bike shop in 2011, 2014, 2015, 2016, 2017, 2018 and 2019. The award is based on our market share, our community outreach, and our store appearance.

Give us a call or visit us in person to learn more! 

Why Shop With Us?

From professional bike repair and fitting services to top cycling products at exceptional prices, we've got you covered.

Brookfield's Bike Store

We charge minimum MSRP on all of the bikes in our shop.

We have demo and rental models available for many bikes.

You get 1 year of FREE service on any bike you purchase from us.

We are not commission based, allowing for a pressure free sales experience.

All new bicycle purchases come with a discount package (1 year) on parts and accessories.

FREE fittings with all road bike purchases.

Get the Perfect Fit

As a cyclist, nothing is more important to you than getting that perfect fit on your bike, not just for your individual frame, but for your individual needs as well. We are committed to finding a bike which suits you perfectly - we never resort to high pressure sales tactics . "How much are you willing to spend?" is one of the last questions we will ask you.

How We Are Different

First and foremost, we are bike people.

We have industry trained experts for every aspect of our sales.

We sponsor and support local races and bicycle events - we are looking to build an active bicycle community.

Decades of experience.

Browse Our Bike Selection

Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.